WhatsApp Commerce
WhatsApp Business API — catalogue, orders, notifications
WA Orders (Apr)
420
+28%
Catalogue Views
8,420
+34%
Msg Delivery Rate
98.2%
+0.8pp
Opt-in Rate
34%
+4pp
WhatsApp catalogue
Product catalogue synced from PIM. Buy directly in WhatsApp chat.
Order notifications
Confirmation, dispatch, OTP delivery — automated via Interakt/Gupshup.
Chat-to-order flow
AI-assisted order capture from natural language. Supports Hindi and English.
Broadcast campaigns
Segmented broadcasts. Festival campaigns. 11.2% CTR vs 6.8% email avg.