KPI Board
12 key metrics vs targets — April 2026
GMV (MTD)
₹2.84 Cr
+12%Target: ₹3 Cr
Orders (MTD)
18,420
+8%Target: 20,000
AOV
₹1,542
+3%Target: ₹1,600
Conversion Rate
3.8%
+0.4ppTarget: 4%
CAC (Blended)
₹248
-₹12Target: ₹220
ROAS (Google)
4.2x
+0.3xTarget: 4x
Delivery SLA %
94.2%
-1.8ppTarget: 96%
NPS
72
+4Target: 75
Return Rate
4.1%
+0.6ppTarget: 3.5%
Active Stores
9 / 10
0Target: 10
WA Open Rate
68%
+3ppTarget: 65%
Stock Accuracy
98.4%
+0.2ppTarget: 99%