Attribution
Multi-touch attribution — revenue by acquisition channel
Total Sessions
61,700
Total Conversions
3,190
Total Revenue
₹73,40,000
Overall CPA
₹840
Revenue by Channel
Organic Search₹18.9L
Google Ads₹13.4L
Meta Ads₹9.2L
WhatsApp₹14.8L
Direct₹6.7L
Email₹7.2L
Referral₹3.2L
| Channel | Sessions | Conversions | Revenue | CPA | ROAS |
|---|---|---|---|---|---|
| Organic Search | 18,400 | 820 | ₹18.9L | — | — |
| Google Ads | 12,200 | 580 | ₹13.4L | ₹1240 | 4.8× |
| Meta Ads | 9,800 | 410 | ₹9.2L | ₹1820 | 3.2× |
| 7,400 | 640 | ₹14.8L | ₹420 | 12.4× | |
| Direct | 6,200 | 290 | ₹6.7L | — | — |
| 4,100 | 310 | ₹7.2L | ₹340 | 8.6× | |
| Referral | 2,800 | 140 | ₹3.2L | — | — |